RESPONSIVE WEBSITE DESIGN ALLOWS US TO BUILD SITES THAT PROVIDE AN OPTIMAL VIEWING EXPERIENCE ACROSS A WIDE RANGE OF DEVICES—WHETHER YOU’RE ON A SMARTPHONE OR A 100” TV.
It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customised mobile apps for the major platforms.
Faster page loads
Website performance optimization, the focal point of technologically superior website designs is the primary factor dictating success for modern online businesses. After all, unimpressive website performance kills business bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives – impatience is a digital virtue!
The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves search excellence.
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.
In an age where hacking is proliferating at unprecedented rates, website security matters more than ever. But often when building a website, security is at the bottom of a developer’s priority list. And it can be difficult to understand how to build a strong website which stands a higher likelihood of resisting hacking attempts, malware, and viruses. And unfortunately, regularly running antivirus protection is rarely enough to keep your website safe!
Uptime is a term used to describe the period a service (or a website in our case) is available online. This is usually expressed as a percentage of the total available time which is 365 days per year. So a website that is up all year long 24×7, it is said to have 100% uptime. If uptime is 90% then that means that the website is down for 36.5 days (out of the total 365).
From the above examples, it is clear that uptime is a very important for websites and online businesses. Imagine having your online store down for days…How would that impact the performance and reputation of your business? A scenario that most businesses owners don’t even want to hear.